Retail and restaurant sectors have changed significantly since the pandemic. Consumer behavior and attitudes toward shopping have changed. The share of online sales and deliveries has increased. Numerous product delivery services, daily catering, special diets and nutritional plans have emerged. The restaurant industry has been transformed by street food festivals, food zones, and food fairs in major cities. From the point of view of marketing, this area of ​​business is the most dynamically changing and unpredictable. New promotion ideas appear extremely quickly, but also quickly disappear. In this segment, not only keeping up with modern trends, but most of all becoming a trend, is the driving force behind products and services.