Analysis of a client base is a valuable instrument for enhancing your business. It involves a systematic process of examining data related to a company’s clients with the purpose of gaining insights into their behavior, requirements, and preferences. 

It is recommended to conduct a client base analysis at least once a year during the development and revision of a company’s existing market strategy, as well as for medium-term sales planning. 

You can download the methodology for the analysis of the client base free of charge!