On behalf of GIZ, we conducted, together with a friendly team, training under the slogan “B2B marketing for Ukrainian industrial enterprises”, and this resulted in dozens of consultations for various companies: from a tractor factory to a video production studio. During the work on this project, many supplementary materials were created, including instructions and checklists which can be found in our MAD BOX section.

Building a B2B strategy that delivers results requires thoughtful planning, execution, and project management. Competition for customers and their attention is fierce today, which is why the main tools of B2B marketing are specialized social networks such as LinkedIn and industry online and offline events. After the pandemic, sales platforms and international business portals have become popular distribution channels.