The sales channel is an important stage in business modeling. Through a specific sales channel, the customer learns where and how to purchase a product/service.

To understand which channels are better to interact with potential customers, it is necessary to identify points of contact.

A point of contact is a moment when a customer learns about a product or interacts with a company.

This template will help you understand when to create a point of contact and how to activate sales channels to the fullest extent possible.

Download it for free!