One of the main trends of agricultural producers is exploitation, innovative and digital solutions to improve day-to-day operations. This is due to the automation of devices, monitoring the weather forecast in order to develop crops or the use of more environmentally friendly fertilizers. Globalization has increased the requirements for agricultural companies that manufacture products for export, but it is also important to look for opportunities to reduce costs and increase yields without reducing product quality.

From a marketing point of view, brand building is becoming an important trend in agriculture. Subsidies and educational programs for farmers, which are popular today not only in Europe but all over the world, had a huge impact on the industry. Being a farmer has become fashionable and there is great potential to develop agricultural product brands!